Greenline Yachts sees strong sales in southeast Asia

Growing demand for more sustainable boats across southeast Asia is playing to the strengths of Greenline Yachts. As a leader in Responsible Yachting, Greenline Yachts is well placed to respond to this trend through its regional dealer Derani Yachts. The motivated team at Derani have already sold three Greenline yachts in the short time they have been representing the brand.

Greenline’s yachts are designed to be highly efficient to operate, thanks to their state-of-the-art hybrid power train, offered as an option in all models. Working with the yachts’ large solar surface area and lithium battery bank, the 6G H-Drive provides silent power at anchor and the ability to navigate for several hours under pure electric power.

“Green energy is very much a hot topic in Singapore - perhaps less so in other parts of Asia, but it’s growing,” says Derani Yachts’ Managing Director Håkan Lange. “For us as a Greenline dealer, it’s an educational journey whereby we highlight the added value with a hybrid propulsion system in relation to the type of boating an individual is doing or planning.

“While the green element is important to some, it is an exploratory option for those that want to slide in and out of marinas in total silence and emissions free. It is also about island-hopping in the same pleasant electric drive mode. For Singapore, hybrid propulsion is very interesting as most boaters congregate in the same location at weekends, and that’s just an hour away.”

The level of awareness about Responsible Yachting may vary across the region, but the clear benefits of hybrid operation seem to have universal appeal. Accordingly, Derani has sold boats in Singapore and Thailand with further strong leads in Malaysia and Indonesia. The boats sold represent the core lines of the brand, including the Greenline 40, 45 Fly and 48 Fly.

Beyond their efficiency and quietness, it is clear that the carefully considered design of the yachts appeals strongly to Asian customers. Based in Phuket, Derani knows the market well and sees that the flybridge option with its hardtop suits local conditions and cruising habits. Overhangs protecting the large cockpit aft and the windows of the superstructure help keep the boat cooler in the relentless sun. With light hull colours and big social areas, Greenline yachts really appeal.

“We know from hundreds of our customers around the world that Greenline Yachts represents something different to the other brands out there,” said Greenline’s Chief Experience Officer Alessandro Lorenzon. “We don’t go for constant aesthetic tweaks or quick wins – our boats are designed and built to give many years of cruising enjoyment. With the option for hardtop flybridges, super efficient air-conditioning and shady exterior spaces, it is only logical that Asian boaters are taking interest.”

With the flagship Greenline 58 also available in a flybridge model, and news of a compact new Greenline 42 model due to launch soon, Greenline is anticipating more sales in southeast Asia. “Greenline has not been active in this market for long, but we see tremendous potential for growth,” said Greenline CEO Vladimir Zinchenko.

“It seems that customers in the region appreciate the strengths of our brand, and our Responsible Yachting message is also gaining traction. We are very grateful to Håkan and his team at Derani Yachts who are doing such a great job of building awareness in southeast Asia.”

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